The best product-led companies make signing up quick and easy. You want to put as little friction in the sign up process as possible. Name, email, and click “Sign up”. That's it!
The big downside is that you get limited data about who that user is and what company they work for. So how do you know if an account fits your Ideal Customer Profile?
That’s where lead enrichment comes in. You need to pull in data about users and accounts so that you can prioritize.
Calixa + Clearbit
Calixa has partnered with Clearbit to enrich your leads directly in Calixa. You’ll know who the user is and what company they work for. This way you effectively prioritize your product-qualified leads.
You’ll have access to over 100 points of data about the user and the company. Here are some examples of the data you'll have access to:
- Number of employees
- Funding raised
- Annual revenue
- Full name of user
- Employee title
- LinkedIn Handle
- Github ID
- Twitter ID
- Twitter Followers
- The list goes on and on!
We make it easy to use this data all throughout the Calixa product. Here’s an example of what it looks when prioritizing your leads:
Here are some other ways you can use it.
- Enhanced User and Account Context → Add Clearbit data to any of your user and account views to give reps extra context over who they are talking to. It can help reps prioritize which user in an account to talk to. For example, you might want to message the manager level user for a pricing conversation.
- Customer Fit Scoring → Use Clearbit data in your customer fit scoring. Don’t make reps have to think about who is a good fit or not. You can use Calixa’s Scoring + Clearbit data to give them guidance on which accounts and users to be talking to. For example, makes sure reps are only talking to accounts with at least 50 employees.
- Accounts Alerts → Get alerted any time a company of a certain size or users with specific titles sign up. We have one customer who gets alerts whenever a user with a high Twitter following signs up. They know that these accounts can be important influencers for their product.
How to Get Started
To get started, all you need to do is sign up for a Clearbit account. Go to the Calixa Integration page and click “Add Integration”. Select Clearbit and paste your Clearbit Secret Key in the form.
If you need any help setting up Clearbit, don’t hesitate to email firstname.lastname@example.org and we will help you out.